Athleisure boom boosts retailer’s profit

February 24, 2016 | The Australian

The rise of `athleisure’ has helped the retailer behind Vans, Skechers and The Athlete’s Foot smash half year profit records, and the company says the fashion trend is here to stay.

RCG Corporation more than doubled net profit to $16.1 million in the half year to December 27, and revenue quadrupled to $220 million.

Chief executive Hilton Brett said athleisure, or athletic apparel worn in non-athletic settings, is booming, driving strong sales growth in RCG’s footwear businesses.

He says the activewear trend has not passed its peak, with premium brands shifting to a “clean sneaker look”.

“Look at the performance of the results that you’re seeing from the likes of Nike, Adidas and Skechers,” he said.

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