Our Brands > Saucony

Saucony believes in the transformative power of running.
From the moment we lace up our shoes, to the way we feel when we hit our stride and experience the runner’s high: running inspires us. For good.

Founded in 1898, Saucony’s earliest roots trace back to the banks of the Saucony Creek in Kutztown, Pennsylvania, where the first 2-storey brick factory was situated. The word Saucony comes from the Lenni Lenape Native American word “saconk,” meaning “where two rivers run together”. Inspired by the original location on the Saucony Creek, the logo represents a running river marked by three boulders.

Within 12 years of opening the first factory, Saucony were producing more than 800 pairs of shoes a day. In 1977, Saucony shoes were awarded “Best Quality” in Consumer Reports magazine. Saucony quickly went from the serious runner’s best kept secret to the most sought-after running shoe of the time, and has since won numerous awards for their designs, comfort levels and athletic innovation.

Today, Saucony is synonymous with high-performance footwear, and is a leading global running lifestyle brand that fuses performance, innovation and style. Accent Group has been distributing the Saucony brand in Australia and New Zealand since December 2013. As a premium running and heritage brand, it can be found in premium retailers including Accent Group’s own The Athlete’s Foot and Platypus Shoes channels