Our Brands > The Athlete’s Foot
The Athlete’s Foot (TAF) is Australia’s largest speciality athletic and lifestyle footwear retailer, known for its exceptional in store customer service experience. The business was first launched in South Australia in 1976, and expanded across the country in 1980 before being established under licence in 1981.
It operates online and has 134 locally-owned and operated stores across Australia and New Zealand.
With a philosophy grounded in ‘FIT’, The Athlete’s Foot ensure customers receive a personalised fitting experience from dedicated and highly trained in store Fit Technicians, ensuring that every customer receives shoes that will assist them in reaching their full athletic potential.
In 2019, The Athlete’s Foot launched MyFit 3D, a revolutionary NEW fitting experience that is an exclusive combination of technology, that coupled with the expertise of our Fit Technicians, provides the best, most accurate measurement of your foot for the perfect fit.