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Today, the Vans brand evolution continues. From its foundation as an original skateboarding company to its emergence as a leading action sports brand, it has become the world’s largest youth culture brand.
A staple for skaters and surfers, Vans has a strong heritage in action sports and prides itself on being grounded in youth, authenticity, and individual style.
In 1966, the Van Doren Rubber Company opened up for business in Anaheim, California, creating a simple canvas shoe that soon became a staple in the surfing and skating communities. Today, Vans has extended out to street culture as the company continues to re-create the original ‘Classic.’
Accent Group became the New Zealand Vans distributor in 1992 and the Australian distributor in 2002. In addition to wholesaling the brand to premium retailers, Accent Group operated 16 mono-branded Vans stores. The brand is one of the key brands in the Platypus retail business.